Mamada Mints

Mamada Mints is a functional mint brand infused with spilanthes, offering a playful twist on oral care through a distinctive mouth-tingling sensation. The project focused on creating a bold brand identity and packaging system designed to stand out in digital-first environments like TikTok, while remaining shelf-ready for retail. The aim was to strike a balance between flirtatious energy and wellness credibility, without crossing into explicit territory.

Client: Mamada Mints
Project: Brand Identity & Packaging Design
Scope: Branding, Visual System, Copywriting, Packaging Design
Role: Brand and Packaging Designer

The Challenge

The brand needed to feel instantly eye-catching, fun, and culturally relevant to a Gen Z audience. At the same time, the identity had to remain platform-safe and avoid cliché or overly explicit visuals.

The Solution

A typography-led logo and a groovy, retro-inspired visual system, drawing on colour psychology and current Gen Z design trends. Using the provided palette as a foundation, I designed custom characters for each flavour and paired them with cheeky, suggestive but tasteful copy.

Design Direction

The final identity is bold, playful, and expressive. Retro shapes, vibrant colours, and character-driven visuals create strong shelf and scroll-stopping appeal. The result is a brand that feels fun and flirtatious, yet controlled and intentional, perfectly suited for viral content and impulse purchase moments.

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